Uber vs. Lyft: Who Spends More on Digital Advertising?
Ridesharing company - Wikipedia
Ridesharing Resulting in Search-Sharing? A Discussion on the Relationship Between Ridesharing Applications and the Fourth Amendment — Northern Kentucky Law Review
How Uber's Disruptive Strategy Took Over the Taxi Industry, by Michael H. Goitein
Difference Between Taxi and Uber
Your favorite merchandise here A Start-Up's Alternative to Uber: Employing Its Own Drivers - The New York Times, alto rideshare logo
How Uber drivers avoided — and contributed to — the fate of taxi drivers
Uber & Lyft Vs. Taxi: Which is Safer?
Uber, Lyft or taxi: Who's fastest, who's cheapest?
New York City taxis battle Uber and Lyft for riders
On-Demand Taxi, Private Driver, and Rideshare Apps