Barbie movie kicks off 'ugly but comfortable' footwear craze in China as many switch to sensible shoes

The film Barbie has raised the profile of practical but unstylish shoe brands like Birkenstock and Crocs in China as the main character’s footwear choices inspire women to ditch high heels.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.

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Barbie movie kicks off 'ugly but comfortable' footwear craze in

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