On the American Dream, purpose, and being awesome. — dansalva

On the American Dream, purpose, and being awesome. — dansalva

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We could light the fire of purpose that ignites a passion in all those around us. Imagine how awesome that would be. That

Dan Salva is an author and brand strategist that has architected and executed innovative brand experiences for regional, national, and international organizations for more than three decades.

His book Big Audacious Meaning examines how organizations can create an unparalleled advantage by embracing of one of today's most exciting strategic opportunities – building a purpose-driven brand.

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On the American Dream, purpose, and being awesome.

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