What is infinite scroll and why should publishers use it?

Infinite scroll helps readers navigate more easily through the content on a website. In this article, we look at how infinite scroll works and how it can help publishers increase user engagement and revenue.

Implementing Infinite Ad Loading on Pages with Dynamic Content using Google Ad Manager - blog

Infinite Scrolling: When to Use It, When to Avoid It

Infinite Scrolling vs. Pagination UX

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TikTok's infinite scroll spotlights a growing media literacy crisis - Digital Culture

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How (and should?) we stop the infinite scroll, by Daley Wilhelm

Should You Have An Infinite Scrolling Website? Pros and Cons, Marketing

Publishers rethink the infinite scroll - Digiday