What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

What's wrong with Gen Y and Gen Z?

18 Gen Z Characteristics & Stats for Marketers

Gen Z shopping habits are big on both save and splurge. Here's how

Gen Z Workplace Expectations: 2022 Statistics on Generation Z at Work

Gen Z TikTok at a Glance

Gen Z Doesn't Want Crappy Jobs! – Outside the Beltway

Gen Z Consumer Payment Habits - Insider Intelligence Trends, Forecasts & Statistics

Gen Z vs. Millennials: Customer Experience Expectations

Generation Z characteristics and its implications for companies

Report: Gen Z finding meaning

What does Gen Z want from brands?

Drizly: Generation Z Seeks 'Frictionless' Social Media Marketing and Experiences

What is Gen Z?

Boomers, Gen X, Gen Y, Gen Z, and Gen A explained