What Nestlé's attempt to trademark the shape of a KitKat teaches

The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.

What Nestlé's Attempt To Trademark The Shape Of A KitKat Teaches Us About Design

Nestle's Fight to Trademark the Kit Kat Bar

Kit Kats Have A Surprising Ingredient In Their Filling, 42% OFF

Nestle's Fight to Trademark the Kit Kat Bar

Brief 3 – Nestle – Genki ANU

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Nestle's Fight to Trademark the Kit Kat Bar

Kit Kat case: The food and drinks with trademarked shapes

University of Technology Sydney on The Conversation

There's Only One Way to Eat a KitKat, and It's Not Like This

What Nestlé's attempt to trademark the shape of a KitKat teaches us about design