Why are Taylor Swift fans trading friendship bracelets at the Eras tour?

Fans, celebrities, and even Taylor Swift herself is in on the friendship bracelet trend at the Eras tour concerts, Amber Raiken writes
Fans, celebrities, and even Taylor Swift herself is in on the friendship bracelet trend at the Eras tour concerts, Amber Raiken writes

im so excited to trade bracelets at @Taylor Swift's concert in

335+ Taylor Swift Eras Tour friendship bracelet ideas - PopBuzz

300+ Taylor Swift Eras Tour Friendship Bracelet Ideas

Taylor Swift Friendship Bracelets: What's The Deal? - Capital

If You're a Taylor Swift Fan, TATPWYFMM Actually Means Something - WSJ

How to Make Taylor Swift Friendship Bracelets for the Eras Tour

Billie Eilish has responded to being called a “sell out” on

How to pack/trade my friendship bracelets for eras tour…? [LID

Billie Eilish has responded to being called a “sell out” on Instagram - OK! Magazine