Super Impulse Earns Official Rights to 20th Century Favorite 'Pet Rock' -  The Toy Book

Super Impulse Earns Official Rights to 20th Century Favorite 'Pet Rock' - The Toy Book

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After more than 50 years, Super Impulse has earned rights to Pet Rock and put the toy back on the shelves.

February 2019 by The Toy Book - Issuu

May/June 2017 by The Toy Book - Issuu

Super Impulse partners with Hasbro and a variety of pop-culture brands to bring excitement to a new generation of Potato Head fans and collectors. With trending co-brands, and a combination of humor and cool, Poptaters is back, targeting the growing collector market and carving out Potato Head as the ultimate pop-culture icon! Start collecting Spud Mashups with your favorite characters! Officially licensed. Produced by Super Impulse. Recommended for ages 8 and up.

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Who is Eva Thorvald? To her single father, a chef, she's a pint-sized recipe tester and the love of his life. To the chilli chowdown contestants of Cook County, Illinois, she's a fire-eating demon. To the fashionable foodie goddess of supper clubs, she's a wanton threat. She's an enigma, a secret ingredient that no one can put their finger on. Eva will surprise everyone. On the day before her eleventh birthday, she's cultivating chilli peppers in her wardrobe like a pro.

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