Backed By Mark Cuban, WhiteyBoard Launches v2 Of Its Paint That

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Two years ago, WhiteyBoard founders Saachi Cywinski, Sherwin Kim and Jason Wilk set out to re-think those clunky, inflexible whiteboards found in classrooms and offices around the country. They developed a portable, flexible alternative: An inexpensive, "instant" plastic board that weighs less than two pounds and adheres to any surface without screws. Wilk tells us that WhiteyPaint has since found an eager audience, leading to the fortunate problem of demand quickly outpacing supply. Struggling to finance demand on a bootstrapped budget, the founders reached out to Dallas Mavericks owner, Shark Tank investor, and HDNet Co-founder Mark Cuban. Seeing a billion-dollar market dominated by a few bloated players, Wilk said, Cuban believed WhiteyBoard was onto something.