Localizing Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

People of different cultures around the world like, dislike the

Fragrance Market in China: How to Launch your Perfume Brand in the

Do You See What I See? – SAPIENS

Sense of smell - Wikipedia

Copper key to our sensitivity to rotten eggs' foul smell

Sensory Maps: What the Sense of Smell Can Reveal about Urban

Sci. Pharm., Free Full-Text

Human Olfaction at the Intersection of Language, Culture, and

Glade PlugIns Air Freshener Warmer, Scented and

Olfactory dysfunction in COVID-19: pathology and long-term

Localizing Smells: How Different Cultures Perceive Scents

How Sight—Not Taste, Smell, or Touch—Became the Sense of the

Fragrance Market in China: How to Launch your Perfume Brand in the

Your Fragrance Wheel and Scent Families Guide