For Disney, 'Cars 2' Is a Merchandising Bonanza - WSJ

For Disney, 'Cars 2' Is a Merchandising Bonanza - WSJ

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A Wall Street Journal Best Book of the YearThe Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A.

The Pixar Touch: The Making of a Company [Book]

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