The battle for gold: How Aditya Birla Group's Novel Jewels can open up India's jewellery market - BusinessToday - Issue Date: Jul 23, 2023

With Novel Jewels, the Aditya Birla Group is set to compete with Tata group’s Tanishq and Reliance Industries’ Reliance Jewels - Issue Date: Jul 23, 2023

Business Today on LinkedIn: The battle for gold: How Aditya Birla Group's Novel Jewels can open up…

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Aditya Birla Group to launch business venture for branded jewellery - The Retail Jeweller India

Saver Prices Launch Alert: A Mélange of Novelties - India's leading B2B gem and jewellery magazine, lv volt srk bracelet louis vuitton

The Week On JEWEL MARKET, vol.4 issue 2, 12 JAN 2023

BlueStone.com launches new brand campaign – 'Choose Your Twinkle' - Indian Retailer

Aditya Birla Group to enter jewellery retail biz with ₹5000 crore investment

Aditya Birla Group's Novel Jewels vs Tata Group's Tanishq and RIL's Reliance Jewels: The Battle for Gold involving billionaires Mukesh Ambani, Kumar Mangalam Birla

Aditya Birla Group to Launch Branded Jewellery Retail Business in India - Equitypandit

Novel Jewels: With mammoth Rs 5,000 cr investment, Aditya Birla Group confirms foraying into branded jewellery retail business

Aditya Birla Group bets on branded jewellery with over $600 million investment

Aditya Birla Group to foray into branded jewellery retail business; to invest Rs 5,000 cr